BEST SELLER
NovaPop Bear Squishy
Two vibrant best-selling colors in a soft, slow-rising sensory format.
- Pink + Blue
- Slow Rise
- Under $5 Retail
- Year-Round Seller
Explore NovaPop
Best sellers, new launches, value packs & retail-ready toy collections.
BEST SELLER
NovaPop Jelly Fish Squishy
A colorful glitter squishy offered in three strong-selling colors.
- 3 Colors
- Glitter Filled
- Under $5 Retail
- Year-Round Appeal
BEST SELLER
NovaPop 6-PC Squishy Pack
Six popular sensory squishies packed into one high-value retail set.
- 6 Pieces
- Value Pack
- Gift Ready
- Retail Ready
BEST SELLER
NovaPop 7-PC Mystery Fun Box
A surprise-driven sensory set designed for gifting and impulse purchases.
- 7 Pieces
- Mystery Format
- Sensory Play
- Giftable
HIGH POTENTIAL
NovaPop Potato Fun Face Set
Four expressive potato squishies with strong shelf visibility and novelty appeal.
- 4 Pieces
- Funny Faces
- Slow Rise
- Retail Ready
NEW
NovaPop Bun Pals
Four colorful character squishies made for collecting and sensory play.
- 4 Pieces
- Collectible
- Giftable
- Soft Squishy
NEW
NovaPop GyroBall
A fidget-focused toy that combines spinning, pressing and mix-and-match play.
- Fidget
- 6 Styles
- Portable
- Stress Relief
NEW
NovaPop Glitter Game Controller
Gaming-inspired sensory fun in bright glitter colors.
- Blue + Pink
- Slow Rise
- Stretchy
- Gift Ready
BEST SELLER
NovaPop Glitter Axolotl
A sparkly character squishy with strong gifting and sensory appeal.
- Blue + Pink
- Glitter Filled
- Slow Rise
- Collectible
New high-potential series
Three fresh collections. One proven squishy format.
NEW SERIES · 6 PIECE SET
Animal Friends – 6 Piece Set
Puppy, Panda, Kitty, Bunny, Frog and Penguin
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NEW SERIES · 6 PIECE SET
Foodie Friends – 6 Piece Set
Hamburger, French Fries, Pizza, Donut, Bubble Tea and Ice Cream
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NEW SERIES · 6 PIECE SET
Construction Squad – 6 Piece Set
Dump Truck, Traffic Cone, Rock, Excavator, Hard Hat and Brick
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NEW SERIES
Glitter Girls – 6 Piece Set
A highly visual gift and collectible collection designed to shine on shelf.
View ProductParty & value packs
VALUE PACK
NovaPop Party Favors – 206 Piece Set
206 assorted toys, fidgets, sensory items and party favors in one high-value assortment.
- 206 Pieces
- Party Ready
- Prize Box Ready
- Goodie Bag Ready
- Classroom Rewards
Shop by retail opportunity
Under $5 Best Sellers
Bear Squishy, Jelly Fish and other impulse toys
Multi-Piece Value Sets
4, 6 and 7-piece retail sets
New & High Potential
New NovaPop launches and emerging styles
Party & Bulk
Large-count assortments and value packs
Retail-Ready Packaging
Display Boxes Available
ASTM Tested
Sensory & Fidget Categories
Multiple Retail Price Points
Fast Shipping
Bright ideas inside
NovaPop was created to electrify the toy aisle—delivering what’s hot, what’s next, and what keeps customers coming back for more.